XIAO HE

2024
Branding,  Sustainable Material, Spatial designXIAOHE is an organic edible oil brand with the slogan “Make Health Visible.” The project includes a  brand system, applications, a pop-up store, and explorations of sustainable packaging materials.

 It aims to preserve and promote traditional Chinese oil-pressing techniques, featuring four types of edible oils sourced from mainland China. The pop-up experience takes place at Xiaohe Park, the original site of a historic oil factory , reconnecting the brand with its cultural and geographical roots.